Addictions & Habits

Why can’t I quit nicotine even when I want to?

You’ve made the decision, you really do want to stop, yet you’re still reaching for it. This is where most people get it wrong as they assume quitting nicotine is about willpower. It isn’t. It’s about neurobiology. What actually happens when you inhale? Within seconds...

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Is Hypnotherapy Going to Work?

Hypnotherapy Is My Last Resort… Good. That’s When It Works Best. I hear this a lot: “I’ve tried everything… and this is my last resort.” And interestingly, I don’t feel pressure when someone says it. If anything, it tells me something important has happened, by the...

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Why Do I Still Smoke When I Know It’s Bad for Me?

If you’ve ever thought, “Why am I still smoking when I know it’s bad for me?” you’re not alone. It’s one of the most frustrating parts of the habit. You understand the risks, you may even want to stop, and yet something keeps pulling you back. The reason is simple....

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Why Can’t I quit?

“I know it’s bad for me...” “I’ve quit before!” “I’ll stop on Monday/tommorrow!” Your Subconscious is Doing its Best for You. If any of those thoughts sound familiar, you’re not weak, broken, or lacking willpower. You’re human. And more importantly, your brain is...

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